Acorn joins The Sunday Times in special 'Parent Power' supplement   

Acorn Computers is teaming up with The Sunday Times in a special promotion 
which aims to improve parents' understanding of education and current 
educational issues. The full colour supplement will appear in The Sunday 
Times for threeconsecutive weeks starting on Sunday August 15th and will 
look  at aspects of IT in education each week. 

Acorn is backing no fewer than six major promotions, offering readers 
numerous opportunities to take advantage of a whole variety of special 
offers. These range from free videos giving advice and guidance to parents 
on IT in education, through to a competition offering schools the chance to 
win an IT Bursary for Acorn computing systems worth GBP25K. 

The package of special schemes has been designed to offer something for 
everyone: parents, children and schools alike. In detail, the promotions are 
as follows:                                   

Discounts on the Acorn Pocket Book: readers can collect vouchers from each 
of the three special supplements enabling them to buy Acorn's hand-held 
portable computer at a reduced price of GBP174.95 - a discount of GBP75 against 
the RRP.   

Free video: "Computers in Education: a guide for parents": copies of a 
specially produced video will be available free to the first 15,000 people 
who send in the  coupons. The video is aimed at parents of school-age 
children and addresses some of the main issues and questions they face when 
considering IT in schools today. 

SuperChoice family computing weekends: A chance for parents and children to 
spend a fun weekend exploring the potential of Acorn computing systems as 
well as enjoying a variety of challenging outdoor pursuits at SuperChoice's 
Active IT Centres. 

'Classroom of the Future' competition to win GBP25K Acorn IT Bursary: a major 
competition offering schools the opportunity to win Acorn systems worth 
GBP25K. 

Even after the special supplements have finished, readers can still continue 
to benefit from the following offers: 

ClassPack bundles: Vouchers can be collected for and redeemed by schools 
against Acorn's ClassPack bundles, offering up to GBP1000 off the pack which 
consists of 11  Pocket Books; 11 RAM cards; 11 copies of Schedule, the diary 
organiser for the Pocket Book; and an A-Link for connection to a desktop 
computer and a mains adaptor. 

Discounts on educational software packages: Readers can collect vouchers 
over a number of weeks which can then be exchanged by schools for discounts 
on a number of leading educational software titles available on Acorn 
equipment. 

The new Sunday Times section will be supported by a high profile promotional 
campaign, including television and press advertising featuring Acorn 
computers and  information packs and posters which will be directly mailed 
to schools throughout the country. 

Peter Talbot, General Manager UK Education at Acorn Computers, said the 
joint initiative with The Sunday Times was yet another demonstration of 
Acorn's firm commitment to the education sector: "As leading suppliers of 
computers to schools our policy is first to understand the issues facing 
those involved in education today  and then to address those challenges with 
technology that really will meet their needs, now and in the future. 

"The Sunday Times partnership has enabled us to offer not only schools, but 
parents and children as well, the opportunity to discover more about IT in 
education generally and to take advantage of some excellent offers so they 
can experience Acorn systems for themselves." 

Ends 

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