PR30/15.4.94 Acorn Computers launches biggest ever marketing campaign with the Risc PC. Acorn Computers, the leading supplier of 32 bit RISC based personal computers, is launching its new range, the Risc PC, with its biggest ever marketing push. The launch marks a major leap forward for Acorn and, by exploiting the latest in the ARM 32-bit RISC processor designs, Acorn has opened the door to a world of opportunities in multimedia and innovative multiplatform technology. The Risc PC will have revolutionary implications in Acorn's strongholds of education and the home, but increasingly also in Acorn's newest target market - the use of multimedia for professional purposes. The campaign will include direct mail, national, trade and regional press advertising and a three day London-based launch event. Mike O'Riordan, Sales and Marketing Director of Acorn Computers, comments: "The campaign will illustrate that, with the Risc PC, Acorn has produced a product range which is innovative in both technology and design. The products are fully capable of meeting users' needs today and also provide the technology and upgrade path to meet their requirements tomorrow. In sheer speed, graphics, video performance and in multimedia, the Risc PC is unrivalled by any other personal computer. Furthermore, Acorn's unique second processor capability, which permits the user to run an Intel or other processor alongside Acorn's own processor whilst sharing memory and other facilities, means those who need to access, for example, DOS or Windows applications can do so while exploiting the unique advantages offered by the Risc PC." Acorn's marketing campaign is built around the theme 'A world of opportunities' which serves to highlight the wealth of opportunities that the new range will offer for users, and also for Acorn and its developer community. In addition the theme reflects the fact that the Risc PC's innovative design will present further opportunities for Acorn to expand its programme of industry partnerships. Acorn has already established a number of highly successful joint initiatives with major players, including Novell, Apple, Psion and Kodak, and the Risc PC now opens up the field for wider opportunities on the international stage. Founded in 1978, with 1992 revenues of #48.2m, Acorn Computers is the premier supplier of IT solutions to UK education and has been the leading provider of 32-bit RISC based personal computers since 1987. In 1990, Acorn established an associate company, Advanced RISC Machines (ARM) in a joint venture with Apple Computer and VLSI Technology Inc to develop and exploit further Acorn's RISC processor technology. Acorn works closely with a strong community of other industry partners, users and software developers to provide innovative technology solutions for the education, consumer, publishing and international markets. Acorn Computers Limited is part of the Acorn Computer Group plc, which went public on the USM in 1983.