Acorn Launches Consumer Marketing Push Acorn Computers has launched an aggressive consumer marketing campaign by appointing Roose & Partners as its new advertising agency. Worth in excess of #1m, the account was won by Roose & Partners in a three way competitive pitch with incumbent Primary Contact and The Brompton Agency. Richard Percy, Acorn's Consumer Sales and Marketing Manager, comments: "We needed to appoint an agency with the ability to position Acorn aggressively in the consumer marketplace in the critical run up to Christmas. Working closely with our marketing team, we believe Roose & Partners will help us raise both market profile and brand awareness with their high quality advertising." Ted Roose, Managing Director of Roose & Partners, says: "The strengths of the full range of Acorn home computers cannot be adequately demonstrated by advertising alone. Therefore we have developed a total communications programme which enables purchasers to obtain a highly entertaining and informative demonstration simply and conveniently at home." Ends Notes to Editors: Founded in 1978, with 1992 revenues of #48.2 m, Acorn Computers has become one of the UK's leading suppliers of personal computer products to the consumer and education sectors. The powerful and innovative consumer product range, made up of the Archimedes range of computers, is based on the RISC OS operating system and uses technology based on the the ARM microchip. With over 2,500 games, entertainment and business software titles available, the Archimedes provides the ideal solution for home computing. Acorn Computers Limited is part of the Acorn Computer Group plc, which went public on the USM in 1983.